Links

Here you can find some resources and links that I regard as very useful.

Marketing Analytics Resources

• Handbook of the Economics of Marketing
• Handbook of Marketing Analytics
• Bayesian Statistics and Marketing
• R for Marketing Research and Analytics
• Discrete Choice Methods with Simulation

Inspiring Talks, Lectures and Books

• How I Wrote This
• The History of Marketing Science
• Prediction Machines — by Ajay Agrawal, Joshua Gans and Avi Goldfarb

Research and Project Management

• Code and Data for the Social Sciences: A Practitioner’s Guide
• GitHub
• Overleaf