Hello and welcome to my personal homepage! I am an Associate Professor of Marketing at KU Leuven, Belgium, since October 2019. I received my PhD from Goethe University Frankfurt, Germany, in March 2019.
My research lies at the boundaries of Quantitative Marketing, Applied Econometrics and Empirical Industrial Organization. In particular, I am interested in the impact of regulatory interventions and market disruptions on consumer choices and firm behavior, as well as initiatives that promote sustainable consumption such as animal welfare labels. Typically, I combine state-of-the-art econometric methods with economic models of consumer and firm behavior to examine marketing-related questions, seeking to bridge the gap between Marketing Practice and Public Policy with robust empirical evidence.
Contact
KU Leuven
Department of Marketing, Faculty of Economics and Business
Campus Carolus
Hendrik Conscienceplein 8
2000 Antwerpen, Belgium