Links

Here you can find some resources and links that I regard as very useful.

Marketing Analytics Resources

• Handbook of the Economics of Marketing

• Handbook of Marketing Analytics

• Bayesian Statistics and Marketing

• R for Marketing Research and Analytics

• Discrete Choice Methods with Simulation

Inspiring Talks, Lectures and Books

• How I Wrote This

• The History of Marketing Science

• Prediction Machines - by Ajay Agrawal, Joshua Gans and Avi Goldfarb

Research and Project Management

• Code and Data for the Social Sciences: A Practitioner’s Guide

• Github

• Overleaf